The Study of Business Strategy and Growth Strategy fo rthe Convenience Chain Stores in Taiwan-A Case Study of President Chain Store Corporation

• Main Authors: Yin-Chien Lin, 林盈芊
• Other Authors: Chi-Kuo Mao
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/30524036861835419970

碩士 === 國立交通大學 === 經營管理研究所 === 95 === With the economic and social development in Taiwan, gross national product(GNP) has increased a lot for years, and people in Taiwan pursue the better and convenient lifestyle. As a result, the convenience stores in Taiwan have played an important role to people’s life and have been .indispensable to all of us.However, since 1990, more and more convenience stores have begun doing businessin the market, and the market of convenience store has become more competitive and less profitable. And every convenience store tried their hard to overcome these problems.However, a few convenience stores can still be successful in the market in Taiwan. One of the eminent stores is the President Chain Store Corporation (PCSC). In it’s thirty-years business time, PCSC adopted many innovative strategies and changed it’s market position continously in order to overcome the problems. By doing so, PCSC has been the top business in the market of convenience store, and it has achieved the quality and quantity growth, too. This study is aim to investigate the business strategy and growth strategy of PCSC. Through it’s thirty-years business time, this study will find out the business strategy in the different business time, and find out the intrinsic rule that makes PCSC to achieve the quality and quantity growth. And this study get the conclusion that the growth strategy of PCSC is that PCSC uses the four theories every customer in－Strategic Network, Organizational Learning, Knowledge-Based View, Supply Chain Management－to achieve the quality and quantity growth. By the mutual influences among these theories, PSPC has been the top business in the market of convience store in Taiwan, and played an important role to Taiwan.