| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班科技管理組 === 95 === The trend of integrating voice, data and video in Internet drives growth of bandwidth demand. The essential function of Ethernet switch in the Internet core network becomes more powerful and runs at higher speed. Taiwan’s reputation of good quality and low cost in electronics OEM/ODM business model has extended to Ethernet switches. However, such business model is being challenged by competitors emerging from China. This research analyzed the roles and relationships of the three major stakeholders in the value chain of the Ethernet Switch industry, i.e. switch control IC designers, switch OEM/ODM manufacturers, and brand and distribution channel owners. This research also explored the three categories of Ethernet switch markets, including the Metro/Core Ethernet Switches market, the Enterprise Ethernet Switch market and the SMB/SOHO Ethernet Switches market. Leading global Ethernet switch manufacturers and chip set suppliers were analyzed as benchmark references. The SWOT of telecom equipment vendors in China and Taiwan were compared. The market positioning strategies and business opportunities of Taiwan’s Ethernet Switch industry will be discussed.
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