Design Creativity by Using Conventional and Digital Media Simultaneously

• Main Authors: Zi-Ru Chen, 陳姿汝
• Other Authors: Yu-Tung Liu
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/38719334238199069894

碩士 === 國立交通大學 === 建築研究所 === 95 === From previous works, we know that the distinguishing characteristics of design media cause different influence on design creativity. However, the cognitive research about the application of conceptual sketches design by integrating both conventional and digital media simultaneously is absent. In this research, we would like to discuss that can it inspire more creative works if designers use conventional and digital media simultaneously as sketching media to generate conceptual sketches. The research consists of two stages. At stage one, there are three experiments in a protocol analysis of audio/video retrospections. Three participants individually worked on a design task while drawing sketches by skilled in conventional media, digital media, and both conventional and digital media simultaneously as design tools. At stage two, the author analyzed the retrospective data of three experiments by transcription, segment, and encoding. The results show that using conventional and digital media simultaneously comparing with only using individual media can help arouse the creative thinking of divergent production abilities and transformation abilities in the stage of conceptual sketches design. The findings may suggest that the integration of various design media provides one feasible ways to inspire creativity, which can apply to the design training of creativity on education and to the designer’s practical operation, but initiates more possibility of new media to assist design.