Attribute Order Effect on Product Choice: A Leader Primacy Perspective
碩士 === 國立交通大學 === 工業工程與管理系所 === 95 === This research examines how the quality of argument influence the effect of leader primacy when consumers make a product evaluation through the designed attribute order of two different brands. Consumers are often more easily biased in their evaluation of attrib...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89384120370628484319 |