| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班工業工程與管理組 === 95 === Abstract
The optical recording media industry in Taiwan had become the first place in worldwide production, after Sony and Philips developed the optical recording media in the early 90s. Although these Taiwanese optical media companies have dominated around 70% market share, they have been operating with OEM as the main business model without their own brands. All of the famous brands in the world such as Sony, Verbatim, Maxell, Ricoh, Philips, Mitsubishi, and Imation are contacting their production in Taiwan then selling to the globe. Due to the tough price competition in the market, the big brand customers always request the production suppliers to set up the warehouse close to the market to storage the products based on the customers’ forecast in order to smooth their operation and lower the cost as well. However, it is always a challenge for this operation due to the discrepancy between the forecast and real market demand. It also causes a big trouble for the suppliers, who may face the high inventory or shortage from time to time The objective of this study is to take the concept of TOC as basis to discuss the improvement through the operation of PULL management and VMI operation for the supply chain management. The target is to improve the operation based on customers’ forecast in the pass, namely by PUSH method and use the PULL method together with weekly operation instead. In addition, the inventory cost by the end of each month was calculated in order to evaluate the result. It was found that use PULL method combined with weekly operation could reduce the cost of the end inventory and satisfy the customers’ requirements as well.
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