| Summary: | 碩士 === 國立體育大學 === 休閒產業經營學系碩士班 === 95 === The purpose of the study was to understand the spectator’s motivation, behavior and satisfaction of FIFA FUTSAL WORLD CHAMPIONSHIP. Data was collected on-site by the questionnaire of “the spectator’s motivation, behavior and satisfaction of FIFA FUTSAL WORLD CHAMPIONSHIP” with a total of 407 questionnaires received. Data was analyzed by MANOVA and correlation analysis. The findings of the study were as follows：
(1) On the demographics analysis, most of the respondents were 21-31 aged male students with monthly income 10,000 dollars, lived in northern Taiwan, educated colleague.
(2) On the motivation construct, there were significant differences among different gender, exercise habits in football, types of ticket purchase, arenas and games. Nevertheless, there were no significant differences among different ages, levels of education, career, monthly income and living areas.
(3) On the satisfaction construct, there were significant differences among different types of ticket purchase and arenas while no significant differences among different gender, ages, levels of education, career, monthly income, living areas, exercise habits in football and games.
(4) Positive relationships were found between motivation and behavior as well as motivation and satisfaction, while no relationship was found between behavior and satisfaction.
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