The Impact of Brand Awareness, Brand Image and Brand Extension on Brand Equity
碩士 === 國立體育學院 === 休閒產業經營學系碩士班 === 95 === In today’s market, having a well thought through brand strategy is a main contribution to corporate success. The ability to commercialize new products successfully strikes at the heart of company competitiveness. There are many practical methods to develop th...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39056462778443132944 |