A Study on TV Advertising Effectiveness of the Brand Ads
碩士 === 國立體育學院 === 休閒產業經營學系碩士班 === 95 === Advertising is widely considered as the most important media for marketing communication. However, with the time in which innovative information and the technology unceasingly progress and flourish, advertising style has also to be unceasingly innovated and u...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96967457966777785393 |