| Summary: | 碩士 === 國立暨南國際大學 === 國際企業學系 === 95 === As the trend of Web 2.0, almost all the websites are upgrade for Web 2.0; emphasize website and the user's interaction. And novel websites can as the innovator of Web 2.0, novel zone of discussion at early BBS age, the contents of website are built by users paste some essays or relay of article.
This research’s contents are discussing with motivation of internet usage and the use behavior of novel website, and the relation about the use behavior of network and Internet addiction disorder, (IAD) , then discussing with the relation Internet addiction disorder, and the will to paying, and the relation with the behavior of paying.
This research dispatches the questionnaires in the network, then proceed with quantize research. The questionnaire is through questionnaire website, and dispatches the invitations of fill the questionnaire in some main Traditional Chinese novel zone of discussion of website, in one month period, then get 184 questionnaires, there are 181 valid questionnaires. They are analyzed by SPSS, proceed with FREQ and ANOVA.
As the analysis we can discover,
1. Most of the users of novel websites are male user, and there are many students among them. User's age is between 15-28 years old mostly.
2. Internet addiction disorder, (IAD) is influenced by the use behavior of network and the use behavior of novel website, but it is not influenced by the motivation of Internet usages.
3. Internet addiction disorder degree is not influence there is will to paying or not, but the will to paying will influence the behavior of paying. As can control petty money higher, then essence the behavior of paying will be lower, this research infer that should high income persons request higher quality.
In managing meaning, I put forward the following four points,
1. Assign all markets and focus on specific users, strengthen the fictitious community's function, improve the interaction of websites, increase points (virtual currency) circulation and value, then improve the will to paying.
2. Develop webpage and service of the interface of different platforms; then attract the heavy user, to increase the flow of webpage and enrich the content.
3. Offer the webpage service of customization, improve service quality, and then improve that request high-quality users’ will to paying and behaviors of paying.
4. Publish more electronic publications for download, combine the system of paying, change charging way and system, and then improve the will to paying.
Key word:
The motivation of Internet usage; The use behavior of novel website; The use behavior of network; Internet addiction disorder, (IAD); The will to paying
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