A Study of Taiwan Professional Beauty Industry for Entering the Market of China

• Main Authors: Tseng Chun-ming, 曾俊明
• Other Authors: Lin Hsin-mei
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/90579215714635345702

碩士 === 國立暨南國際大學 === 國際企業學系 === 95 === Title of Thesis：A Study of Taiwan Professional Beauty Industry for Entering the Market of China Name of Institute：Graduate Department of International Enterprise Pages：96 Graduation Time：06 / 2007 Degree Conferred：EMBA Student Name：Tseng,Chun-Ming Advisor Name：Dr.Lin Hsin-Mei ABSTRACT To explain the motivation, to where and how for an enterprise’ globalization is the core focus Topic in the field of Global Business Management. The progression of transportation and the innovation of communication shrink the world’ distance. The traditional territory of nation is destroyed, and the so-called “World village” comes true year by year. The distance between everyone, company and Country is shorter and shorter than before. According to the characteristics of Taiwan professional beauty industry, the thesis wishes to focus some topics concerning their entering the market of China. There are two main streamline concerning the motivation of global strategy. One is Resources-based View, RBV which focuses inwardly on the firm’s resources and capacities ( Penrose,1959; Barney,1986; Grant , 1991; Peteraf , 1993) , while the other is Market-based View, MBV which typically stresses privileged end-product market positions(Chamberlain,1932; Bain,1956; Gilbert,1989). This thesis also wishes to look for a balance Viewpoint for RBV and MBV theories. In Taiwan, professional beauticians are forced to learn as much skills as possible to face the hot competition. Also their management capacities are well trained and improved through the competitions. All of these valuable experiences and technologies are the ownership advantages and be a good guarantee when they entering the market of China. The only thing they need is to find out some organizations that could help them in establishing a bridge between Taiwan and China. Key words： RBV，MBV，Service Industry，Professional，Professional Beauty Industry，Technology Transfer