| Summary: | 碩士 === 國立暨南國際大學 === 國際企業學系 === 96 === Abstract
When MNEs decide on an investment location, there are many factors that influence the decision, including location factors and different industry attributes. In addition, different industries face different customer behavior features. These problems commonly exist in direct investment. However, past studies have used questionnaires to discuss the location choice behavior of MNEs, while this study tries to classify investment cases into four industry groups from high to low accessibility regarding the end market. In order to discuss the interference effect of location factor influence among the four industry groups, an ordered logistic regression with four interactive variances is set.
The main investigation concerns the order location of MNEs investing in China and how they are influenced by location factors; therefore, an ordered logistic regression is used to analyze data. The data (2406 cases), named List of MNEs Investing inChina, was collected by the Investment Commission from 1991 to 2006.
The results of this analysis of the order location in China influenced by location factors can help MNEs understand location advantage influence in terms of investing in different locations in China. In other words, in terms of the interference effect analysis of different industry attributes with regards to location factors, the results can help MNEs consider their owner advantages pertaining to location advantages, and clearly show MNEs’ owner advantages and strategy goals.
Key words: Location Behavior、Sequent Investment、Ordered Logistic Regression
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