A Study on Consumer Behavior of Functional Food:An Example of Functional Food in Taiwan
碩士 === 國立成功大學 === 高階管理碩士在職專班 === 95 === Functional food, with special functions and good to specific population, is getting popular, and is a growing category in healthy food market and possesses high business potentiality. Because of product’s image, customers are willing to purchase and use althou...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/58684719221599143445 |