Customer Value, Satisfaction, Switching Cost, and Customer Loyalty in International Air Cargo Services in Taiwan
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 95 === This study aims to examine the perceptions of customer value, satisfaction,switching cost, and customer loyalty in international air cargo services. The relationships among those constructs were conducted in this research. Switching cost is considered to be a...
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/17464077282732670252 |
| Summary: | 碩士 === 國立成功大學 === 國際管理碩士在職專班 === 95 === This study aims to examine the perceptions of customer value, satisfaction,switching cost, and customer loyalty in international air cargo services. The relationships among those constructs were conducted in this research. Switching cost is considered to be a new term that is influenced by customer value and it influences on customer loyalty in international air cargo services.
Structural equation modeling was used to test the hypotheses among constructs. This study proposes that customer satisfaction and switching cost are influenced by
customer value, whereas customer satisfaction and switching cost have direct influence on customer loyalty. However, the results indicated that customer value has no direct influence on customer loyalty in international air cargo services The findings suggest that customer satisfaction and switching cost are perceived to be most important dimensions to retain customer loyalty in the context of international air cargo services.
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