| Summary: | 碩士 === 國立成功大學 === 企業管理學系專班 === 95 === Nowadays, the market competition is getting more and more intensive. Consumers’ diverse requirements are bringing threat and challenge to the whole industry, but they also provide some good opportunities for those new enterprises which just joined the field. Therefore, strategies which were working very effectively in the past turn up to be challenged and questioned at this moment, for example, scaling-up for economies of scale, seeking the strategy of “Low-Cost” , which none of them can meet the current competitive demands. Kim & Mauborgne(2005) suggested the theory of “Value Innovation” and encouraged enterprises to focus on the business operation with the idea of “creating powerful leaps in value for both the firm and its buyers” opened a brand-new market without competition through creating customer value. All these efforts are trying to provide enterprises with the different strategy thinking.
Through reviewing related literatures and empirical studies, this study constituted measurable behavioral variables for the three constructs: “Information Sharing”, “Collective Learning” and “Collaborative Value Innovation”. Orientation was a mail survey of 195 copies conducted toward the Manufacturing Industry and suppliers and a total of 112 valid samples carried out. Through reviewing related literatures and empirical studies, this study constituted measurable behavioral variables for the three constructs: “Information Sharing”, “Collective Learning” and “Collaborative Value Innovation”. A mail survey of 195 copies was conducted toward the Manufacturing Industry and suppliers, 112 valid samples were collected. The result of this study shows:
1.Information sharing and collective learning would impact on collaborative value innovation.
2.Collaborative value innovation would impact on firms’ performance.
3.Information sharing and collective learning would impact on performance due to the different groups of collaborative value innovation.
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