Customer’s Inertia in Healthcare Industry: Perspectives of Information Economics and Relationship
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 95 === Customer’s inertia is considered to result from habitual buying behavior, in which the customer’s involvement is low and information searching for alternatives is diminished. Poor understanding of the product or service may contribute to inertia. In this stud...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35792319195105134227 |