| Summary: | 碩士 === 國立中興大學 === 農村規劃研究所 === 95 === Tourism and leisure industries grow up rapidly all over the world. In order to get more tourists and foreign exchange earnings, countries in the world have been developing tourism resources and advertisement in this field with great enthusiasm. After joining WTO, Taiwan has met great impact on its agriculture structure. This caused economics effect has not being good enough on rural regions recently. Meanwhile, the agriculture structure is needed to be re-structured. People get more and more leisure time these years, but the supply of leisure industries falls short of demand. Rural regions have been transferred into the operation of tourism and leisure farms.
There are 319 townships with plenty of human culture resources and natural sightseeing spots. Rural regions would be the best choices for tourism and leisure if the various specialty of rural and agriculture could be combined. Because of the rising of leisure farms and Bed-and-Breakfast(Minshuku), it’s the current of trend that the townships in Taiwan will develop into the style leisure rural form in the future.
The two townships, Da-Jia and Da-An, had been chosen for this study. Using SWOT and 5W+1H for matrix analysis and focusing on rural resource and development. And we’ll quote the development strategic of successful experiments and cases in Germany for this study.
Generalized conclusions of this study are as follows:
1.According to activity styles, resource of township or rural regions can be divided into general amusement, natural sightseeing spots, human culture and historical interests and rural specialty observing and learning.
2.Township and leisure or rural villages can be developed into five styles as observing and learning, vacationing, tourism, visiting and sensibility.
3.The view point of tactic must be proposed by local and integrate the opinions and ideals of local teams, industries, government, specialists into a perfect tactic for rural joint development for leisure farms. And establish development items and strategic alliance and rules via supporting and discussing between groups.
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