A Study on Service Quality, Tourist Satisfaction and Behavior Intension in Leisure Farming Park

• Main Authors: Jian-Yan Huang, 黃建嚴
• Other Authors: 蔡必焜
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/40054807404735009365

碩士 === 中興大學 === 生物產業推廣暨經營學系所 === 95 === The main purpose of this research relating to leisure farming park is for realizing the relationship among quality of service、tourists’ satisfaction and tourists’ behavioral intention. Structural Equation Modeling is used to discuss the logical relationship between these three factors. According to the research, it is found out that both service quality and satisfaction make a significant positive relationship with tourists’ behavioral intention. Furthermore, the service quality has a greater direct impact on tourists’ behavioral intention than satisfactions. Therefore, the quality of service is a more appropriate method to measure tourists’ behavioral intention. In addition, based on the results of the module experiment, it shows that satisfaction is the median factor between service quality and tourists’ behavioral intention.