Communication effects research of endorser advertising on blog diaries
碩士 === 國立政治大學 === 廣告研究所 === 95 === “Blog diaries written by product endorsers” is a new form of advertising promotion as blog becomes more popular in Internet world than ever. ”Endorsers types” and “product placement types” are the two independent variables in the study to investigate the three aspe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58409439572323950763 |