情緒行銷應用於光電產業的組織創新

碩士 === 國立政治大學 === 經營管理碩士學程 === 95 === Emotion marketing plays an important role in building the relationship between the supply chains. The mature communication allows the corporate strategy and vision to be applied between the customer and vendors, and also between vendors and vendors, without any...

Full description

Bibliographic Details
Main Author: 顧振聲
Other Authors: 吳靜吉
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/04394444803798202210