The Critical Factors of Applying IT to Facilitate in Mass Customization-A Case Study of LEGO Group

• Main Authors: Hsu, Huei Chun, 許惠淳
• Other Authors: 余千智
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/2kned3

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 95 === Enterprises face technological competition generations, must through constant innovation and improvement, using IT technology to strengthen their competitive advantages, in order to stand out in a competitive market to achieve sustainable development of enterprises. In recent years, demand for customized products increasing, the traditional mass production obviously unable to meet individual needs. Have both differentiation and low cost two competitive mass customization business model adopted by enterprises, providing customers can use close to mass production price to buy meet the individual needs of customized products. Successfully implement mass customization requires modular design and modular-standard production process to shorten the process of research and development for new product, postponement strategy and postponement manufacture and assemble processes to reduce the risks and costs in the process of manufacture, agile supply chain networking to provide a rapid and flexible response. Coupled with the continually development of technology, using IT to create customized capability of products, to meet individual needs and to establish flexible manufacturing systems foundation. IT is truly plays an important of critical factors in the mass customization implementation. This study collected relevant literatures includes the strategy and implementation of mass customization, modular design, the strategy and process postponement, IT applications, risks and limitations. Supplemented by domestic toy industry and enterprise of this reflects the overall situation, mass customization strategy, modular design, the delay processes, IT applications, risks and limitations to mass customization implementation methodology proposed conceptual framework of analysis for finding the key and critical Factors. The purpose of this study is to create an analytical framework for leading mass customization in the toy industry. With the actual practices and outcomes of LEGO FACTORY to validate the feasibility of this analytical framework and the Steps can be proved by cast study and as a reference for domestic toy industry or another industry. The result of this research are summarized the Critical Factors of Applying IT for Facilitating in Mass Customization (1) Facilitating to the successful implementation of mass customization to reach differentiated, low-cost competitive advantage. (2) Application of IT technology to create the product customization capabilities to meet the needs of individual (3) Self-Service to reduce operating costs, improve the efficiency of mass customization services. (4) Using modular design in the software development and the user interface to reducing customized decision-making process. (5) Outsource CRM systems to reduce time and costs for the software development, enabling rapid deployment and execution. (6) Integrated internal and external information flow to enhance sales management, customer management and supply chain management. (7) Obtaining customer information, customer knowledge, to meet customer needs and build customer relationships.