| Summary: | 碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 95 === Many companies have been seeking breakthroughs of business bottle neck in recent years. The in-depth economy with high added value will be an important guideline for Taiwanese companies.
The study focuses on the “artisan-type enterprises” which would be the major thinking for companies in different industries, who want to create high sustainable value. Taking the company with artisan spirits as an artisan individual, the thesis analyze its organization behavior and operation, and explore the innovation value of this model for the organization.
The thesis conducts individual case study on a small-medium-size company in Taiwan, analyzing and depicting the company’s cases as reference. It comes up with three common characteristics of the artisan-type enterprises from the reference example cases. The major subjects discussed in the case are as below:
(1) The realization of artisan spirits in product development
(2) The effects of artisan spirits on knowledge accumulation and transformation
(3) The contributions of artisan spirits to product innovation
The study adopts the “Knowledge Creation Spiral” theory to analyze the innovation value of the artisan-type enterprise. The theories of “Lead User”, “Bowling Alley”, and “Expeditionary Marketing” are also referred to in the case study.
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