| Summary: | 碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 95 === Clusters are concentrations of companies that reached a critical mass and that produce together all elements of the value chain. This research will look at the Design Services Industry and its clusters. The forming of clusters will be illustrated by examples from The Netherlands and Taiwan.
To structure the research an adapted model of the Porter’s diamond is used to analyze the two countries. Porter’s diamond discusses the microeconomic foundations of competition that influence and stimulate the forming of clusters. The four major components of the model are
factor conditions, demand conditions, supporting and related industries
and strategy, structure and rivalry. These components can be influenced
by governments and chance. The adaptations to the model consist first of
making the components of virtual clusters more explicit by mentioning
elements that can be leveraged by information technology And second by
adding attention to the attraction and retaining of talent. The Design
services industry has a special need of talent which some also call the
creative class. The analysis identified several differences between the two
researched countries. These differences can be seen as opportunities for
improvement by the design service industries in both countries.
Keywords: Design, Cluster, Factor conditions, Demand conditions, Supporting and
related industries, Strategy, Structure, Rivalry, Government, Chance, Information
Technology, Talent, Creative class.
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