New Product Development and Intellectual Property Rights Management of a Multinational Corporation - Giant Global Group

• Main Authors: Lee, Jui Fen, 李瑞芬
• Other Authors: 劉江彬
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/08747965350522102728

碩士 === 國立政治大學 === 科技管理研究所 === 95 === Every enterpriser is confronted with severer challenges in the global market nowadays, such as shorter life cycle of products and higher competitions. They have to consistently launch new products and shorten lead time against fast followers. Cost-down can hardly be the solution for industry management. This thesis aims to propose a better industrial strategy of intellectual property for Taiwan enterprisers, through the case study of Giant Bicycles. The thesis will begin with the analysis of the industry structure, industrial chain, production and technology structure of Giant Bicycle, to further examine its management in the global market. The study will review the correlation between the industrial restructing and industry competitiveness in the case of Giant Bicycle. Moreover, it will as well analyze Giant’s success of industry upgrade, through its innovative R&D policy and IP strategy.