Research on Consumers' Need for Uniqueness and Risk Preference
碩士 === 明新科技大學 === 企業管理研究所 === 95 === The purpose of this research was to explore the effect of consumers’ need for uniqueness (NFU) on the risk preference. In addition, the two variables, problems framing and history outcomes, were considered to examine the moderating effect between the NFU and th...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25284632131308436169 |