| Summary: | 碩士 === 美和技術學院 === 經營管理研究所 === 95 === In face of the fast change environment, developing new products becomes one of the ways of the manufacturer to maintain the advantage of competition. Those products can satisfy with customer need, just to possess the market. Quality function deployment method can help an enterprise to switch customer need into technical need in the beginning of develop products.
This information will be integrated into products design and manufacture procedure and point out the target quality of efforts direction. It can make those products to meet customer need，even more over the customer expect. With the increase of women consumer''s income in recent years; Women consumer not only care about external clothing, but also request the underwear’s quality. The objective of the research is to take consumer need as the direction, try to change the quality of consumer need into the quality of characteristic that quantity examine to require, it is the influence women underwear design, main factor, products of quality to probe into, prove quality function launch information result offer how to help formulation, enterprise of competitive strategy, and the interests brought. In the fulfillment of the objectives, Delphi method and survey research have been used to collect related materials and followed by descriptive statistics, reliability, and factor analysis in order to setup the “House of Quality” in the method of “Quality Function Deployment”. The “House of Quality” lays the foundation of apparel design rules such that new apparel designs and the key production methods are developed and able to assist apparel designers to improve design quality and production performance.
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