| Summary: | 碩士 === 銘傳大學 === 資訊傳播工程學系碩士班 === 95 === In “Challenge 2008-National Development Plan,” digital cinema industry development is one of major projects. Under the painstaking promotion efforts made by the government, the increase of quantity of digital cinema is foreseeable in the future. Digital cinema is a new industry, the business model is still in the step of beginning. Many businessmen have optimistic prospect to the industry, however, they attempt to find out the feasible operation model. How to find out the key capabilities of company in numerous competitors to keep the competitive advantage among the industries is discussed in this paper.
The main purpose of this paper is to provide a key capability evaluation method for the digital cinema under fuzzy environment. With the literature review and the investigation of the digital cinema experts in Taiwan, we establish the hierarchical structure of evaluating key capabilities for digital cinema company. The fundamental concepts we have adopted include the balanced scorecard, pairwise comparison, fuzzy theory and multi-criteria decision-making method. The concepts of triangular fuzzy number and linguistic variables are used to assess the preference ratings of linguistic variables, ‘importance’ and ‘appropriateness’. Through the hierarchy integration, we obtain the final scores of alternatives. Then we use Chen’ ranking method to rank the final scores for choosing the optimal alternative.
This research takes Lux Cinema as an example to determine the key capabilities of the company.
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