A study of uses and gratification of the news service for users at portal site

• Main Authors: Jr-Yuan Shiau, 蕭智元
• Other Authors: Yu-Nu Lu
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/q3a85p

碩士 === 銘傳大學 === 資訊傳播工程學系碩士班 === 95 === Newspaper, broadcasting, and TV news are not the only media for the diffusion of news information. The news service of portal site is becoming an important source to obtain news. This study applies “uses and gratification theory” to discuss the relationship between the use of website, user’s motivation and degree of gratification. This study uses online survey to conduct the investigation. The website address of the survey is enlisted on discussing board of Yahoo, PC home, MSN, Yam and PTT. Totally 221 online questionnaires are gathered, valid questionnaires amount to 164, deducting 57 invalid questionnaires. The recall rate of valid questionnaires is 74.2%. This study discovers that more than 94.5% of the respondents are users of the Yahoo news service. With regard to the functions of news website, over 50% users never use RSS, forwarding and printing services. Having finished data analysis, three major motivations of using news service are identified: (1) information seeking, (2) internet characteristics, and (3) escaping. According to the personal information of the user, sex is significantly related with motivation of using news, and age is also significantly related with the degree of gratification. And there is indirect effect in the motivation between using frequency of the news website’s functions and degree of gratication.