The Association of Customer Relationship Management and Hotel Performance -- An Empirical Study of International Tourist Hotels in Taiwan
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 95 === This paper discusses Taiwan’s international tourist hotels face strong pressure of competition due to Taiwan joins the World Trade Organization (WTO) and the impacts of globalization have become more and more severe. “Keeping customer” is the key for hotel sur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/pce6b8 |