An Empirical Study of Effects of Jackpot Promotion Strategies for Taiwan Lotto
博士 === 銘傳大學 === 管理研究所 === 95 === Taiwan Lotto was inaugurated in January 2002, immediately becoming a popular activity in Taiwan. However, the growth of lotto sales as slowed following the subsidence of the big craze following its initial introduction.To maintain the momentum of lottery sales, opera...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65t654 |