The impact of personal heterogeneity on risk preference, investing will and investing motives

• Main Authors: Wen-Yuan Chung, 鍾文淵
• Other Authors: Charng-Horng Tsao
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/93297875808620826751

碩士 === 立德大學 === 科技管理研究所 === 95 === This study is mainly to probe into the impact of the personal heterogeneity on risk preference, investing will and investing motives. We find the following conclusions: a. The aspect of risk preference - We find the male, unmarried, younger, average healthy and higher educated investors are risk lover. Otherwise, the female, older, less educated investor and housewives is risk averter. b. The aspect of investing will - We find the male who breeding 2-3 persons believe authority, highly educated are more trust himself and older believe fate. c. The aspect of investing motives - We find the male, younger, students and high technical career workers are inclined to opportunistic pattern. Otherwise, males and students are academic investor. From investing policy, providing investors and financial managing staff conducts investing affairs.