| Summary: | 碩士 === 立德管理學院 === 科技管理研究所 === 95 === The main purpose of this research is to study the influence of service quality, product quality and price of notebook PC on the customer satisfaction and loyalty and join concept of brand image, understand brand correlation of characteristic regarding the consumer. Using questionnaire survey's method, and carry on data of recovery by statistics analysis to understand structure of this research. The research finds that brand image, service quality, product quality, price will have forward influence to customer degree of satisfaction, and customer satisfaction and brand image will have forward influence to loyalty. By this research, expected that can provide enterprise to understand how to promote customer degree of satisfaction and loyalty of reference.
|
|---|
