A Study of the Brand Image, Service Quality,Product Quality, Price on the Customer Satisfaction and Loyalty of the Notebook PC

碩士 === 立德管理學院 === 科技管理研究所 === 95 === The main purpose of this research is to study the influence of service quality, product quality and price of notebook PC on the customer satisfaction and loyalty and join concept of brand image, understand brand correlation of characteristic regarding the consume...

Full description

Bibliographic Details
Main Authors: Yu-nung Wu, 吳郁儂
Other Authors: Sen-Wei Wu
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/33939344604816502242