A Study of the Strategy of GOOGLE Corporation by using the Strategic Matrix Method

碩士 === 立德管理學院 === 科技管理研究所 === 95 === The internet industry, along with prosperity and decline, once more upsurges in recent years. The economical scale and the influence impetus of the recent internet industry have surpassed the last one. The emerging network industry recalls the defeated experience...

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Main Authors:	Chih-Wei Ye, 葉桎維
Other Authors:	none
Format:	Others
Language:	zh-TW
Published:	2007
Online Access:	http://ndltd.ncl.edu.tw/handle/00392425445602558887

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spelling	ndltd-TW-095LU0052300022016-05-18T04:12:34Z http://ndltd.ncl.edu.tw/handle/00392425445602558887 A Study of the Strategy of GOOGLE Corporation by using the Strategic Matrix Method 以策略矩陣法分析GOOGLE公司之經營策略 Chih-Wei Ye 葉桎維碩士立德管理學院科技管理研究所 95 The internet industry, along with prosperity and decline, once more upsurges in recent years. The economical scale and the influence impetus of the recent internet industry have surpassed the last one. The emerging network industry recalls the defeated experience and adds many new elements into the management strategy and the innovation ability. This research analyzes the business strategy of the Google Company by strategy matrix. We find the competitive advantages of the Google Co. come from human resources, technology, enterprise culture and innovation. none 吳森威 2007 學位論文 ; thesis 93 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 立德管理學院 === 科技管理研究所 === 95 === The internet industry, along with prosperity and decline, once more upsurges in recent years. The economical scale and the influence impetus of the recent internet industry have surpassed the last one. The emerging network industry recalls the defeated experience and adds many new elements into the management strategy and the innovation ability. This research analyzes the business strategy of the Google Company by strategy matrix. We find the competitive advantages of the Google Co. come from human resources, technology, enterprise culture and innovation.
author2	none
author_facet	none Chih-Wei Ye 葉桎維
author	Chih-Wei Ye 葉桎維
spellingShingle	Chih-Wei Ye 葉桎維 A Study of the Strategy of GOOGLE Corporation by using the Strategic Matrix Method
author_sort	Chih-Wei Ye
title	A Study of the Strategy of GOOGLE Corporation by using the Strategic Matrix Method
title_short	A Study of the Strategy of GOOGLE Corporation by using the Strategic Matrix Method
title_full	A Study of the Strategy of GOOGLE Corporation by using the Strategic Matrix Method
title_fullStr	A Study of the Strategy of GOOGLE Corporation by using the Strategic Matrix Method
title_full_unstemmed	A Study of the Strategy of GOOGLE Corporation by using the Strategic Matrix Method
title_sort	study of the strategy of google corporation by using the strategic matrix method
publishDate	2007
url	http://ndltd.ncl.edu.tw/handle/00392425445602558887
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A Study of the Strategy of GOOGLE Corporation by using the Strategic Matrix Method

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