A Study of the Strategy of GOOGLE Corporation by using the Strategic Matrix Method
碩士 === 立德管理學院 === 科技管理研究所 === 95 === The internet industry, along with prosperity and decline, once more upsurges in recent years. The economical scale and the influence impetus of the recent internet industry have surpassed the last one. The emerging network industry recalls the defeated experience...
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| Format: | Others |
| Language: | zh-TW |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00392425445602558887 |
| Summary: | 碩士 === 立德管理學院 === 科技管理研究所 === 95 === The internet industry, along with prosperity and decline, once more upsurges in recent years. The economical scale and the influence impetus of the recent internet industry have surpassed the last one. The emerging network industry recalls the defeated experience and adds many new elements into the management strategy and the innovation ability. This research analyzes the business strategy of the Google Company by strategy matrix. We find the competitive advantages of the Google Co. come from human resources, technology, enterprise culture and innovation.
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