The study of globalization strategy formulation of management consulting industry in Taiwan.─The Case Study of A Company.
碩士 === 嶺東科技大學 === 國際企業研究所 === 95 === A procedure is The purpose of this study is to establish the model of globalization of management consulting business. This study collects and analyzes data through individual case study, in-depth interview, and participant observation method and aims to explain...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64208829719326530849 |
| Summary: | 碩士 === 嶺東科技大學 === 國際企業研究所 === 95 === A procedure is The purpose of this study is to establish the model of globalization of management consulting business. This study collects and analyzes data through individual case study, in-depth interview, and participant observation method and aims to explain the difference after the implementation of the internationalization.
There are six steps in this strategy formation: 1. Environment analysis 2. Organization positioning 3. Utilization of analysis tool and technique 4. Find out the reason for success 5. Application of Blue Ocean Strategy 6. Implementation of action plan.
There two parts to this study. One is management consulting and the other is internationalization strategy formation. Management consulting industry is a highly customizable with high profit margin yet very competitive industry. Academic research in Taiwan rarely collects and analyzes the data of the internationalization progress of the local management-consulting firms. This study aims to reveal the internationalization progress of sample A company and sets a standard model for other to follow.
Sample A company has spent three years implementing the strategy discussed in this study. After in-depth interview with key management staff, they all agreed that this internationalization strategy has elevated the company’s status from a local management-consulting firm to an international one. This study also serve as a model for other similar industry.
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