A Study on the Psychological Value and Perception of Customers towards the Image Evaluation of the 3C Products Made in China –– Taking the 3C Consumption Materials of Southern Taiwan for Example

碩士 === 高苑科技大學 === 經營管理研究所 === 95 === There is a trend that the traditional business model of 3C products is replaced by the large-size 3C chain malls. The international marketing personnel have to understand the consumers of different countries. In the process of making purchasing decisions, they...

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Bibliographic Details
Main Authors: CHEN SHENG CHIEH, 陳聖傑
Other Authors: 謝俊雄
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/25267981187777326599