A Study of the Effect of Perceived Risk and strategies for reducing perceived risk to Online Purchase Intention
碩士 === 高苑科技大學 === 經營管理研究所 === 95 === The coming of the Internet era introduced a change in the business trading model transformed Consumer purchasing behavior shifted from traditional stores to virtual stores. Online shoppers experience more perceived risk than offline, this factor is the main obsta...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2006
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30398754469262006378 |