An Empirical Analysis on the Formation of Attitude toward Self-Service Technologies with Category-Based Affect:A Case of Online Trading System in terms of Price Sensitivity and Perceived RiskAn Empirical Analysis on the Formation of Attitude toward Self

碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 95 === In the process of service delivery, the service encounter is the critical factor at the Moment of Truth. Most new technologies (such as Telephone Voice System, Automated Interface, Internet, and Computer Technology, etc.) make a great impact to the management...

Full description

Bibliographic Details
Main Authors: Chia-Hong Liu, 劉家宏
Other Authors: 留淑芳
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/88006963573363804475