Business personnel's education and training of the life insurance,the commitment of organizing , to the marketing performance Research of influence－Take affiliated business personnel of M Company as an example

• Main Authors: liang fong yuan, 梁豐源
• Other Authors: lee wun chi
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/78850355547459100951

碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 95 === The purpose of this research is to discuss the relationship between M Life Insurance Company trained personnel and its organization pledge with the marketing achievement ability. This paper takes the M Life Insurance Company as a research model. The company will provide more effective and suitable training courses based on the different population statistic variable. This will enhance the trained personnel’s marketing achievement and establish the goal of continuous operation of M Life Insurance Company. By improving insurance personnel’s professional knowledge and skill will elevate competitive position in the industry. Under the circumstances the company seeks making profits in the aggressive manner or improving the organization structure to expect the enterprise could gain better operation achievements. There were a lot of researches related to insurance personnel’s achievement in the pass. They proposed many methods such as education and training, salary structure and organization culture, etc. This paper is to research the effective strength of the personnel itself in terms of the education and training and the level of belonging to the company. Hope will propose a new approach to elevate marketing achievement through the multi-angle discussion.