A Study of determinant factor on network purchase intention -Take adolescence as an example

• Main Authors: LiuPo-Hua, 劉博華
• Other Authors: Li-Min Chang
• Format: Others
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/10246631119412041129

碩士 === 崑山科技大學 === 企業管理研究所 === 95 === The internet network but with the increase of user's number, and the user lies between the Taxi melts abundantly and in pluralism, attract the attention of the commercial organization and join gradually, and with the driving of the business opportunity and profit, more exquisite (Leiner , 1996 ) when making the network provide service. According to the views put forward of Rayport and Sviokla (1994 ), so that the appearance of the internet network is commercial the competition is moved and transfered from ' entity's market (Physical Marketplace ) ' to ' the cyberspace market (Marketspace ) '. Now; The teenagers at present generally think the meaning of surfing the Net and communicating with the world , can make information and is not in charge of controlledly , make more correct information fast freely , habits and acquired characteristics that the one that can understand the companion lives after class. We can say , already study , friend-making , amusement to teenagers ,etc. have faced and exerted a far-reaching influence in the internet network. Network market pay attention to ' Hi-Tech ', we can teenagers' consumer behaviour, analyse that predicts teenagers' partiality to shopping at network and further demand, in order to provide information on according with its demand in good time. So this research is with consumers of teenagers' view, the factor of transfering etc. that probe into and choose the thorough fare and buy the thorough fare , offer it under the management if the customer is satisfied of the manufacturer, to create higher profit and better business opportunity.