| Summary: | 碩士 === 開南大學 === 空運管理學系碩士班 === 95 === With non-aeronautical income, airports generally achieve higher overall productivity. The objective of study is to realize the priority and the satisfaction of the commodity shopping in the terminals at the Taiwan Taoyuan International Airport. The study categorizes the airport terminal commodities into 7 groups by their functionalities. The shopping purposes are also divided into 5 choices. In addition, about the shopping satisfaction, 5 subjective articles about the commodities themselves are created for the grey relational analysis. About 225 valid filled-out questionnaires were collected at the Taoyuan International Airport. This target of the grey relational analysis is to establish the priority relations for commodity functionalities, shopping purposes, and satisfaction articles respectively. The result shows that, for the utility commodity and souvenir commodity, their relations to the shopping purposes are more important than other commodities. About 41% of airport travelers would make shopping gifts. Relatively, travelers do not prefer to purchase service commodities for their limited free time in airports. Most airport consumers are satisfied by commodity brands offered by retailers. The satisfaction about airport cafe is scored to be the bottom one by satisfaction consideration only. If adding the consumers’ demand factor, the cafes satisfaction is improved significantly which implies that how to improve the airport cafe performance is very important in non-aeronautical revenue. With the additional statistical analysis, it reveals that age, gender or traveling purpose of travelers would be able to affects buying behavior.
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