Marketing strategy-A case study on Taiwan pharmaceutical company

• Main Authors: Rong-chang hwang, 黃榮昌
• Other Authors: Jie-Shin Lin
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/97592390078336248020

碩士 === 義守大學 === 管理研究所碩士班 === 95 === Recent years, the health insurance policy had the tremendous change in the management, speaking of the majority medical center, as they already has economical scale, the resources will only become more and never less, but the local hospital because of many environmental factor limit, only could support either become the clinic or the closure painstakingly, the hospital source of income except comes from examines spends the registration fee inspection expense hospital ward to spend and the charges for medicine, mostly when paid in the scope the partial medical behavior to pick the own expense but there is some parts are not permitted, under health insurance bureau force propaganda if the populace report, the easy requested is to refund, but there is also the serious cases to be possible to stop the outpatient service or stops receives in-patient, recently the patience requested to draw up the receipt the parts for their own expense collection , to avoided the dispute. But the entrepreneur doesn’t care for any things as long as they could make the profits from the products. Regarded as the important source of hospital wealth, there has several hundred million opportunities, more and more studying with a master takes, thus has the large amount drugs price to be overprice, we called the black hole for medicine price competition, Once this problem was reported by the media, the government is concerned, therefore the central health insurance bureau has adjusts the drugs to pay the price, the goal is in order to reduce the disbursement, in November, 2006. To avoids the financial expansion loss. the pharmaceutical factory in order to strive for the survival, each kind of marketing pattern emerges in abundance, on the one hand must to the customer reduction request, on the other hand must enhance the market share, also must face the health insurance bureau have to investigate and determine a price for drugs with the administrative nucleus deletes, how does the pharmaceutical factory complete the marketing and the management, makes the achievement for the developed sustainable, it’s a good thing to think about it.