Influence of the Host Position and Character of the Enterprise’s Internal Blog on Flow Degree and Communication Satisfaction

• Main Authors: MING-CHIH CHIOU, 邱銘智
• Other Authors: Tsu-wu Tien
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/97144679094471819606

碩士 === 義守大學 === 管理研究所碩士班 === 95 === Recently, the information platform obeyed the spirit of blog is getting considerable attentions by enterprises. With the increasing application of blog in external business recuitment, advertisement, and market information searching, some enterprises use this technology in their internal communication. This research discussed the influence of the host position and character of the enterprise’s internal blog on flow degree and communication satisfactory. We chose public-sectors, hospitals, tradition manufacturing, electronics industry, life insurance industry and service sectors, six main occupations in all as the subjects of this study. A total of 380 copies of questionnaires are issued in the survey, and 304 copies were retrieved. The researching results show: 1.The flow degree of the employees to enterprise internal blog has an influence on the promise and the relationship strength to enterprise internal blog. 2.The promise and the relationship strength to enterprise internal blog have had a great impace on the communication satisfactory of employees. 3.Different in the flow degree and the communication satisfactory of employees across different blogger positions of the enterprise’s intenal blog. 4.Different in the flow degree and the communication satisfactory of employees across different characters of the enterprise’s internal blog.