| Summary: | 碩士 === 輔仁大學 === 織品服裝學系 === 93 === In recent decades, the gradual increasing cases of parasite singles in the Japanese society have induced several unfavorable phenomenons. It has been suggested that conspicuous consumption, impulse buying of brand clothing are just some of the superficial risks that in turn leads to societal problems, such as low marriage rate and birth rate for young couples. However, it is believed that similar trends has also been observed within the Taiwanese society, which, becomes an interesting issue to explore as the geological and cultural differences of these two countries are situated far apart from each other. Hence, any proposed differences of “parasite singles”in both societies are worth to be mentioned.
The aim of this research project is to investigate the rise and development of the so called “parasite singles”in the Taiwan society. The project also examines any direct or indirect connections between the development of this phenomeon and several different factors, such as the increase in spending money for brand clothing when living with their own parent. All these will be gathered from parasitic individual's perspective.
In this research, qualitative methods have been applied within the experiment
to discuss with individual cases. In order to minimize any possible influential effects from other factors, these eight specific cases are to be interrelate with any preceding cases in previously conducted experiments. From the above, a total of nine perspective issues can be focused upon and these include “Living with parent”, “Family responsibility”, “Personal value towards living standard”, “Marriage and birth rate”, “Working VS Spending”, “Personal Finance”, “Spending habit – Credit card”, “Spending habit on personal clothing”and issues on “Personal experience and opinion on brand clothing”. From the above issues, a clearer insight can then justified through analysis on whether IF there is any known interconnections between the spending habit of brand clothing with the rise of an interesting phenomenon in society, the parasite singles.
From the above detailed design and analysis of this research, it is believed that
the result gathered through these nine perspectives will allow valuable information for marketers within the clothing industry. Furthermore, the result will also be taken to serve as a warning sign on the increasing cases of parasite singles, which, is believed to be a strong contributing factor in the rise of brand clothing spending. The cultural issues will also be taking into account as no matter of their origin, parasite singles has their own unique identity, which, is worth while to be noted.
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