A Study of Purchasing Decision Determinant Factors for Safety Shoes

• Main Authors: Chih-fu Chen, 陳致富
• Other Authors: Pei-San Liao
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/31126541660306390054

碩士 === 輔仁大學 === 應用統計學研究所 === 95 === In order to find out relative importance of the demand, benefit and feasibility in the decision of safety shoes purchase , as well as the preference order of the four leading domestic brands , , and , questionnaire survey had been conducted on the related experts . Responses of 20 experts selected by Judgment Sampling were analyzed by Analytic Hierarchy Process. The results revealed that, the importance of the three decision factors have no significant difference；Actual requirement is the most important demand index; Price is the most important feasible index; is the most preferred brand.