The Effects of Branding Strategy on Company Value
碩士 === 輔仁大學 === 金融研究所 === 95 === Abstract Brands are the most important and valuable assets in a company. Good brand Image can bring a lot of profits for the company. Consumers can understand and acknowledge the brand value that a company tries to convey though the product creativity. This study ta...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96260379547773305680 |