| Summary: | 碩士 === 佛光大學 === 未來學系 === 95 === Among all sport activities, Soccer is one of the most popular kind. The soccer World Cup series sponsored by FIFA once every four years have stirred up and attracted the attention of several hundred millions of people worldwide. The World Cup Soccer Tournament jointly sponsored by both Japan and South Korea in 2002 has inspired and ignited Taiwanese passion for this sport. How to ride on the momentum to promote soccer and to elevate the skill level of this sport in Taiwan are the main objectives of this study.
The theoretical basis of this study is derived from the analysis and understanding of the theory and model of the sport promotion＆integration proposed by IMC scholar. It was used to evaluate the promotional potential of soccer in Taiwan. In the meantime, develop an effective strategic plan for enhancing soccer activities in Taiwan via in-depth interview of experts, questionnaire, public survey, and media broadcasting.
The result of this study indicates that there is a strong demand and great market potential for soccer in Taiwan. Our government and private enterprises can jointly promote the soccer via the invitation of the distinguished international soccer players to Taiwan, encourage the private enterprise to sponsor the soccer athletes for their training abroad or their participation in international soccer tournaments. By following the example of Jian-ming Wong in baseball to attract our public attention and interest toward the soccer, which will eventually result in an all-win situation for soccer, private enterprises, and government.
Finally, this study has proposed an effective strategic plan and method to our government for introducing soccer to our public and promoting public interest in partaking the sport. In addition, to encourage our schools to enhance their soccer curriculum and student’s knowledge, and motivate private enterprises to promote their products, reputation, and overall competitive edge through sponsoring soccer activities. Hopfully, the prospective and prosperity of soccer, the brand name of private enterprises, and the economic growth of Taiwan will all be benefited and stimulated from the movement.
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