The Impact of Hypermarket on The Communities and Local Economic Activities

• Main Authors: Ming Huei, Chen, 陳銘輝
• Other Authors: 李元和
• Format: Others
• Language: zh-TW
• Published: 2007
• Online Access: http://ndltd.ncl.edu.tw/handle/38596749877478264505

碩士 === 佛光大學 === 經濟學系 === 95 === Industry structure is changing rapidly with the development of society. Service industry is definitely the fastest among them. The middle and large scale retail store would a good example of them. The hypermarket is a manner of retail chain store. Its main functions are to provide a comfort environment of complete product line, one stop shopping and low price. These features then make difference from convenience store, department store and shopping mall. Since Makro introduced hypermarket, the industry is getting competitive afterward. From year 1989 to 2000, the industry remained in the growth stage. In the decade, 108 hypermarkets operate one after the others; however, after year 2000, the industry experienced stagnation, SARS and management strategy changes. Those reasons resulted the industry has been more strictly competitive. In order to enhance profit and competitive advantage, the store location moved from suburbs to big communities. After moving to big communities, hypermarkets not only make high and consistent profit but also impact on local economic activities. In order to understand this issue, the research will refer to other articles and do survey with analysis of SPSS. We will also analyze the economic impacts of the introduction of hypermarkets from many respects. In summary, this research can provide some advices on this issue and then accelerate local prosperity.