| Summary: | 碩士 === 佛光大學 === 傳播學研究所 === 95 === Yahoo is built up as a postal website. The parent company of MSN is Microsoft. Google is specialized in searching. eBay is an e-commerce leader. Such four internet companies with different backgrounds are actively developing their VoIP services. With the case study, this research makes SWOT analysis for eBay, Google, MSN and Yahoo to study what strengths, weaknesses, opportunities and threats such case companies have for their VoIP developments and what correlation it is between the characteristics of these internet companies and their VoIP strategies. This research also draws a conclusion to collect the factor influencing these companies in their developments of VoIP strategies to find out which case has the most advantageous position in the VoIP development.
The result finds that the correlation between the characteristics of internet companies and their VoIP strategies includes:
1. They have the ability to integrate their services. The strategy they use is to integrate the VoIP and other services in a single platform.
2. They have the software R&D ability. The strategy they use is to launch the VoIP function on the interface of cell phones.
3. They have the ability to set up the standardization of specifications. The strategy they use is to integrate all services.
4. They have the online payment system and they will launch the VoIP with the payment function.
|
|---|
