| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 95 === Before 1990s, there are a lot of restrictions within the development of the financial environment in Taiwan. Until now, for adapting to the tendency of the internationalization and the liberalization in the worldwide finance, the financial reformations have proceeded. The former literatures have different conclusions of the advantage and the disadvantage that the financial industries transform into the financial holding companies.
In our study, we collect the financial holding companies that set up in 2002 and the have the banks as the main industry as our research sample. And we will analyze the performance before and after the merge of the financial holding companies by employing the financial ratios. By using the questionnaires, we study the intangible factors that affect the financial holding companies to construct the relationship management of the customers. Finally, we will have discussion about the empirical results of the “F” Financial Holding Company.
From our empirical results, we can make some conclusions as follows:
1. The performance of the financial holding companies is more obvious after they set up than before.
2. For the financial holding companies, the intangible factors have influence on the system lead-in. And they include the supports and the promises of the executive managers, the ability that the organization accepts innovation, clear goal setting, procedure checking, the ideas of always thinking about the customers, and the staffs’ concernments of lead-in.
3. The growth number of the financial products that customers buy in the banks and the different content of specified financial products will have multiplied effects and different performance.
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